Product

Shipping fast with Shape Up and async: the operating model we run

A no-meeting product process built around six-week cycles, written shaping documents, and async demos. Field notes from running 30+ teams.

teamindia May 4, 2026 1 min read

Why we picked Shape Up

It optimises for finished work, not perfect work — the difference between a quarter that ships and a quarter that slides.

The cycle

Six weeks of build, two weeks of cool-down, written pitches in between. No backlog, no sprints, no daily standup.

How we made it async

Loom for demos, Linear for tickets, written shaping docs for everything else. The team gets back ~10 hours per engineer per week.

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teamindia

teamindia writes about software engineering, hiring, and building distributed teams at Team In India.

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